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Building Expertise: Individual Instruction

For those entrepreneurs looking for customized learning for their specific situation, we offer multiple opportunities delivered on an individual basis.  These opportunities cover all of the critical areas for success product commercialization including:

  • Product Evaluation
  • Product Execution (Overview)
  • Product Development and Engineering (PDE)
  • Establishing Production(EP)
  • Marketing and Sales Approach and Planning (MSAP)
  • And more

 

Product Evaluation (PE) – For those entrepreneurs looking for an independent evaluation of their idea, we perform the first two phases of our product evaluation methodology by assessing the Initial Viability and Revenue Potential of the product. 

This evaluation is performed over a 4-6 week period and which includes: initial 1-on-1 session to have a detailed discussion about the evaluation and the process.  The final product is an in-depth report that highlights both the strengths and challenges that the entrepreneur will face with their product, as well as, the market potential for the product.

Product Execution Program (PEP) – Our PEP Service is tailored for those individuals who have an idea but are not sure how to get started executing on bringing that idea to market. 

Through PEP, we meet with inventors individually to provide step-by-step launch guidelines in the six areas required to bring their product to market including:
  • Establishing Your Business
  • Protecting Your Product and Business
  • Developing Your Product
  • Establishing Production
  • Marketing and Selling
  • Building Infrastructure

If PEP is performed in conjunction with the Product Evaluation, the plan may be tailored to the particular product or business concept.

Product Development and Engineering (PDE) – PDE is designed to provide additional support in specfically transforming their idea into a tangible product. This 3 hour session includes specific discussions on appropriate attributes and product capabilities with a focus on ensuring efficient manufacturability.

Establishing Production(EP) – EP is designed to provide guide and support in establishing a supplier for their product. This 3 hour session includes specific discussions on identifying and negotiating with potential suppliers.

Marketing and Sales Approach and Planning (MSAP) – MSAP is designed to support development of a comprehensive marketing and sales program. This 3 hour session includes detailed conversations on preparation and execution of this plan.

Subject Matter Support – We also provide inventors with one-on-one support for specific aspects of the process.  This support can be delivered in the form of more detail guidance or can be accountable for specific deliverables that an entrepreneur needs help with including:

• Product Development & Engineering
• Intellectual Property Protection
• International Sourcing
• Inbound and Outbound Logistics

• International Marketing and Sales

• Licensing Bargaining and Negotiating

Below is the pricing for these services, please contact us at (804) 426-4366 with any questions or to start any of these services.

Price Schedule:

Service
Cost
Product Evaluation (PE) $999
Product Execution Plan (PEP)
$500

Product Development and Engineering (PDE)

$500

Supplier Establishment Session (SES)

$500

Marketing and Sales Approach and Planning (MSAP)

$500
Subject Matter Support $175/hr
Combination Packages:
Package Price Savings
Product Evaluation + Product Execution Plan  $1,299 $200
Product Evaluation + Product Execution Plan + 1 Detailed Execution Area Session (PDE, SES or MSAP) $1,699 $300
Product Evaluation + Product Execution Plan + 2 Detailed Execution Area Sessions (PDE, SES or MSAP) $2,099 $400
Product Evaluation + Product Execution Plan + 3 Detailed Execution Area Sessions (PDE, SES and MSAP $2,499 $500

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